CO Tips (11): How to write a press release
傳訊部小貼士 (11):如何撰寫新聞稿
Ref. No : JLAM-BSTBEVPosted by :JuditeLam/UMAC
Department :COPosted Date : 21/09/2020
Category :
Bulletin
公告






English
    How to write a press release

    1) The draft can be in Chinese and/or English, with bilingual versions in Chinese and English being preferable. The story should adopt the inverted pyramid (倒金字塔) structure and include 5Ws and 1H (5Ws and 1H are who, what, when, where, why and how)。

    2) Selecting the photos can follow below examples:
    Avoid blur photos which could not clearly show the faces of the guests
    Ensure the guests’ faces are clearly shown
    Avoid standing group photos
    Capture the moment of the awardee holding the certificate or the trophy

    Remarks:
    Please refer to ‘How to submit a press release’ and ‘How to write a press release and select photos’ for details. Guidelines can be downloaded from the website of the Communications Office t https://co.um.edu.mo/guidelines/

    For enquiries, please contact Ms Albee Lei or Ms Judite Lam of the Public Relations Section of the the Communications Office at 8822 8004/8822 8022 or prs.media@um.edu.mo.


    Best regards,
    Communications Office