How to Write a Press Release and Select Photos?

How to write a press release
1) The press release can be in Chinese and/or English, with bilingual versions in Chinese and English being preferable. The story should adopt the inverted pyramid structure, which means placing the most important information in the lead paragraph. The lead should include 5Ws and 1H (5Ws and 1H are who, what, when, where, why and how).

Example: Events (ceremonies)

Paragraph	Content	Remark
Lead (1st par.)	What has been achieved from the event? Any positive comments about UM from the VIP (s)?	Avoid flowery phrases and words
2 nd par.	Who officiates at or presides over the ceremony?	Check carefully the title(s) and name(s) of the individuals involved
3 rd par.	Any speeches from UM representatives?
4 th par	List out attending guests if any

2) Selecting the photos can follow below examples:

Inauguration ceremony
Avoid the group photo without any action	Capture the moment when inaugurating
Agreement signing ceremony
Avoid the group photo without any action	Capture the moment when signing agreements
Receiving awards
Avoid standing group photo	An award recipient with a certificate and a trophy is a nice photo
Avoid blur photos
Avoid blur photos which could not clearly show the faces of the guests	Ensure the guests’ faces are clearly shown
Avoid low resolution photos
Avoid photos with low resolution	Use photos with high resolution (at least 1MB large)
Avoid photos with side faces
Avoid photos with side faces	Use photos that clearly show the faces

For enquiries, please contact Ms Albee Lei or Ms Cathy Cheang in the Public Relations Section of the Communications Office at 8822 8004/8822 8009 or prs.media@um.edu.mo.

Best regards,
Communications Office